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What are Ego Searches?

What are ego search feeds? And why should I use them?

An ego feed, is usually an RSS feed that monitors the blogosphere, news or search engines for a person's name, a company name or a product name. Each time the specified phrase appears the RSS feed is updated so you can see what the buzz is.

Many people use RSS feeds to not only track their company or product name, but also to monitor mentions of their competitors.

This article details Ego Feeds and this site lists a bunch of sites that allow you to setup free ego search feeds.

- RSS Knowledgebase Feed

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