Benefits to RSS
Benefits to RSS
RSS streamlines communication between publishers
and readers. Since RSS has had a popularity surge,
webmasters have been experimenting and using RSS
feeds to deliver content in new and innovative
ways. Typically, RSS feeds contain news headlines
and content summaries. The content summaries contain
just enough information without overwhelming the
reader with superfluous details. If the reader
is interested and wants additional information
they can click on the item in the feed, accessing
the website which contains additional details.
RSS readers aggregate multiple feeds, making it
easy for individuals to quickly scan information
contained within each feed. Feeds are generally
themed, allowing users to opt-in to feeds that
are of interest.
The big benefit to RSS is that individuals opt-in
to content of interest, totally controlling the
flow of information that they receive. If the
quality of the content in the feed declines, users
simply remove the feed from their RSS reader and
they will not receive any additional updates from
that source. The RSS reader acts as an aggregator,
allowing users to view and scan multiple content
streams in a timely fashion.
RSS is a great supplemental communication method
that does not burden the publisher with maintaining
lists or following strict privacy guidelines.
RSS feeds are compiled according to the user's
choices, removing any burden that is placed on
publishers of email newsletters. Publishers no
longer need to be concerned with spam, privacy
policies, and age guidelines.
Publishers using RSS as a communication vehicle
are able to create keyword-rich, themed content,
establishing trust, reputation, and ongoing communication
with current and prospective customers.
What Kind of Information Can be Delivered
in RSS Feeds?
Many blogs are catalogued in an RSS feed, with
each blog entry summarized as a feed item. This
makes it easy for visitors to scan blog posts
for items of interest.
Articles are often placed into feeds to alert
readers when new articles and content are available.
The feed entry is typically an article summary
or introduction. Readers can then ascertain if
the article is of interest and read further.
Many forums now have add-ons that allow participants
to receive forum posts via RSS. The RSS feeds
often will show the latest discussion topics;
if users are interested they simply click to enter
the forum to participate in the discussion. As
the topic is updated they will see new entries
in the RSS feed.
Schools, clubs and organizations will often use
feeds to communicate meeting times, places and
events that might be occurring. The RSS feeds
are often used to publicize events, notify the
community of schedule changes or meeting agendas.
Discounts / Specials Feed
Retail and online stores have begun using RSS
feeds to deliver their latest specials and discounted
offers. Some online retailers have taken this
a step further, allowing users to create their
own feeds based on keywords or phrases.
For example, this service will generate a URL
than can be entered into a news reader. The feed
is updated each time an item is added to Amazon
that meets the specified criteria or keywords
- Amazon Search Feed - http://www.oxus.net/amazon/
Ego / News Monitoring
Companies or individuals interested in receiving
headline news based on a specific brand or keyword
can use RSS feeds to monitor news sources.
For example, users can use the following tool
to create a feed that will allow them to receive
filtered news from Google News. They will only
receive items related to a specific keyword or
phrase they setup - http://www.justinpfister.com/gnewsfeed.php
Industry-Specific RSS Feed Uses Include:
Technical professionals in specific industries
have also developed RSS feeds as way to market,
promote or communicate within their specific industries.
In many cases, this has expanded their reach and
increased communication with current and prospective
customers and clients.
RSS feeds can be used by realtors to communicate
the time and location for open houses, announce
new property listings or promote decreased mortgage
rates. Content feeds can also be used by universities
to communicate sports scores or event schedules.
Computer service professionals can create feeds
to notify clients of potential security breaches,
virus risks or outbreaks. Ultimately, RSS is molded
to meet the communication needs of many sectors.
Consider how RSS can benefit your business and
supplement your communication needs.
RSS feed creation tool for publishers interested
in creating fresh content - FeedForAll - http://www.feedforall.com
About the Author:
Sharon Housley manages marketing for NotePage,
and FeedForAll http://www.feedforall.com