RSS Blog & RSS News
How to Improve Social Media Marketing Strategy

Social media marketing plans can decide the future of a business and a brand. As the technologies advance, the boundary between social media marketing and mainstream marketing is becoming more blurred than ever. Chalking out a social media plan is no easy task for a first timer, but getting a few tips from the pros certainly helps. Very simply put, every social action must culminate to a larger social media marketing strategy. People, their likes, shares, replies, and posts should all be a part of a larger plan that generates leads, drives sales, or contributes in other ways to a business goal.

complete article

How to embed content from the web to your Google Site

As of December 2017, the new Google Sites lets you embed HTML and JavaScript, as well as other websites. That is a big change from a year ago when the new Google Sites mostly let you share items from Drive, YouTube, and a few other Google sources.

The changes make the new Google Sites an even more useful website and intranet site creation tool.

complete article

Create an RSS Feed for any Search Result

Of course using something like IFTTT you can convert this RSS feed into a different format if you prefer: send the feeds to a read-it-later service or a Google Sheet, for example. The beauty of the RSS format is you can queue up all of your web search hits in the background and then check in on them when you’ve got the time.

complete article

5 open source RSS feed readers

RSS is no more gone than email, JavaScript, SQL databases, the command line, or any number of other technologies that various people told me more than a decade ago had numbered days

complete article

Is Social Media Good for Democracy?

Facebook is taking a hard look at the impact it has on the democratic process after announcing it could no longer guarantee that social media is beneficial to democracy. One critique of social media is the ability to create echo chambers -- online spaces that only surround users with like-minded people and ideas.

complete article

JSON Feed the New RSS?

JSON Feed is a new take on the web syndication format, but unlike RSS and Atom its in JSON, not XML. So what does it try to do better?
Mainly overcome the perils of XML; its complex, heavyweight, difficult to parse and not in sync with the current trend wanting web data exchange happening almost exclusively in JSON document representation.

In contrast, JSON is easier to both write and parse, manipulate and consume, especially given that its data types are exact reflections of their native Javascript counterparts.

complete article

Deleting Every Social-Media App From My Phone Is the Best Thing I Have Done in 2018

As you get older, one of the ways life remunerates your increasing irrelevance is you gain a measure of self-knowledge. And I know my brain is, essentially, like a bird pecking at a mirror.

complete article

How to stand out and make connections

Social media is great for keeping tabs on your old college roommate or staying in touch with that aunt who lives in another state. As millennials, we’ve grown up with social media being part of our daily lives. It’s probably rare you go through your day without checking your accounts.

In this day and age of having everything a click away, have you considered the opportunities that could be at your fingertips? Outside of keeping in touch with your friends and family, social media can do wonders for your professional network. Social media has been one of my go-to tools to make connections and grow my network.

complete article

Teach Students To Use Social Media (The Right Way) And The Possibilities Are Endless

CJ Marple wanted to teach his young students how quickly information can spread on the Internet.

So earlier this year, the third-grade science teacher wrote up a tweet with the help of his students, asking for other users to retweet the message, or even reply to the message with their location.

The Kansas teacher says he expected 1,000 or so retweets, but within days the tweet went viral and gained more than 227,000 retweets and 75,000 replies from users all over the world. His students, who are probably a little too young for their own social media accounts, learned a lot that week about the power of social media.

complete article

Social media mistakes you can avoid for businesses

Ten years ago if we told people that social media management will be a full-time job, they might have laughed at us. As simple as they are to use, managing a number of platforms for businesses can be quite challenging. With so many platforms and changing algorithms, and hashtags to choose and use, you can easily feel that things are getting out of control.

I spoke to my colleague Sarah who manages different social media accounts for our clients and asked her about the common mistakes that people make when managing their brand accounts, and what should business owners avoid doing on social media:

complete article