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2018 Biggest Social Media Trends For Business
01/26/2018

Just how dominant a business tool was social media in 2017? Despite being involved in an investigation by Congress, Facebook reported its highest earnings ever in Q3, up nearly 50% from a year ago.

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The power of data-driven content marketing
01/24/2018

Did you know that the average CTR for any form of online advertising went from 0.09% to 0.05%? For this trend we are to blame the rise of social networks and ad blockers which helped consumers successfully fight the unwanted ads.

Where does this leave marketers?

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9 steps to better, more effective content writing
01/22/2018

Writing sells.

You don’t have to be the worlds foremost wordsmith to produce effective content, but improving your writing will make you more successful at work.

Here are some tips:

1. Know your audience.

You are not just writing for yourself, are you? You should be creating content for others, and it’s imperative to understand the people you are writing for. Whats useful for them? What might help them in their jobs?

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What Happens When Content Marketing Meets Your Customer?
01/19/2018

When effective content marketing meets your customers, the magic happens. Before we dive in to the secret sauce behind the magic, what comes first, content or the customer? That is not a trick question. It’s a real test to see which direction your content marketing is headed. If you’re not sure about how this should play out for the benefit of your marketing and your customer…read on.

As a marketer and a consumer, I always think about the value content plays in a marketing strategy and campaigns.

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Content Marketing: How to Use It for Success
01/17/2018

Happy New Year! Are you looking to reach and engage with customers in a new and exciting way? This is going to be the year your business embraces content marketing in a real and serious way. Why is this going to be the year of content marketing?

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Hateful content surfaces on Facebook despite moderation efforts
01/15/2018

Decisions made by Facebooks human content moderators to weed out hate speech posts are often inconsistent, causing some offensive content to wrongly remain on the platform, according to investigative journalism group ProPublica.

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Blog Marketing Tips
01/12/2018

Blogs are the lifeline of companies across the world, and marketers are hungry for B2B blog marketing tips. According to a study conducted by Content Marketing Institute (CMI), blogs are the 3rd-most popular content marketing strategy, just behind social media marketing and articles.

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Instagram is integrating recommendations into user feeds
01/10/2018

Instagram is starting to roll out recommended posts directly into users’ home feeds, according to TechCrunch.

Previously, the home feed was dedicated to posts from accounts that users follow as well as ads, whereas recommended posts were located solely in the Explore tab.

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How to save everything you post to social media
01/08/2018

If you get the urge to revisit that cute photo you posted some time last year, you'll have to scroll through your timeline for what feels like hours to track it back down. Instead, when you share a post on social media, also save it to your phone for safe-keeping. This will not only save your social media hits for posterity, but also make them easier to find if you ever need to rediscover them.

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15 Ways To Bridge The Gap Between Social Media And In-Store Experiences
01/05/2018

For retailers, the line between online and offline shopping experiences no longer exists. Todays consumers expect consistent branding and service across all platforms, whether they are physically in a store, browsing products on a website or reaching out on social media.

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